Services

Games User Research (GUR)

We can help you at any life cycle stage of your game. With many years of experience in UX Research, we also apply it to video games. Our research methods are individually tailored to specific projects and needs. You can also find real games enthusiasts within our team.

I

Envisioning

Interview
Focus Group
Ethnography
Online Survey
Card Sorting
Market Segmentation

II

Design/build

Personas
Usability Test
Unmoderated Usability Test
RITE Test
Narrative Usability
Heuristic Evalutation
Critical Facet Playtest
Initial Expierience Playtest
Diary Study
Telemetry Analysis

III

Release

Usability Benchmark
Benchmark Playtest

IV

Post-release

A/B Testing

Vision

How is the game narrative perceived?
What do users wish they could do in game?
How do users relate to the vision of the finished product?

Users

Who are the current users?
Who should the game be aimed at?
Why do users reject the game?

Business

How much should this feature cost?
Where should microtransactions be placed within a game?
Should we continue to invest in the development of this project?

Gameplay

What do users do in a game?
Is this element fun?
Does this element work the way users expect it?
Are there any issues with this element?
How the items in the inventory should be grouped?

Let’s talk about your goals

Get in touch with us

Jacek Samsel

Operations Director