Client: Amica

UX optimisation of product sheets

Summary

As part of the project, we performed product card optimisation, diagnosed and corrected UX errors. For this purpose, we used quantitative and qualitative research as well as a usability audit. We indicated what should be improved in the product cards and what the way of improvement and development of the website should be.

Sector

Electronics and appliances

Our role

Qualitative testing
Quantitative testing
Usability audit
Heuristic Analysis

Challenge

How to optimise product cards in terms of usability

Our main challenge was to optimise the product cards in terms of UX and to diagnose and improve usability errors.

Result

Setting direction of improvements in products sheets and website

As a result of the work carried out, we provided concrete indications of what should be improved in the product sheets. We also indicated the direction of the recommended improvements and development of the website.