Service design project of the OLX rental shop

Client: OLX

Service design project of the OLX rental shop

Summary

We have created a strategic project for OLX rental shop. The concept was based on the recognition of the needs and expectations of all parties. The project was warmly received by the survey participants and became the basis for further implementation works.

Sector

E-commerce

Our role

Stakeholder Workshops
Qualitative Testing
Quantitative Testing
Value Proposition
Product Discovery
Product Prototyping
User Testing
Service Design

Challenge

Creating an OLX rental project

Our main challenge was to create a concept for a rental service through OLX. We carried out identification of the needs of the renters and the rental companies, and tailored the design to their needs taking into account the conclusions of the research from the rental companies. We created a design spirit taking into account the voice of the market, business and customers, and then tested the concept of the service. As a result, we developed a comprehensive service concept that included the processes of all parties: the renters, the rental companies and OLX. We created a comprehensive service blueprint that became the basis for further implementation work.

Result

Concept of a rental service meeting the needs of all parties

We developed the concept of the rental service for OLX which lowered the business risk on the investor’s side. It also allowed us to get to know the potential of the service. We have designed an intuitive process that gives measurable benefits, meeting the needs of both, consumers and rental companies, as well as the needs of the OLX platform.