Case study: Wargaming
Wargaming is an award-winning online game developer and publisher. One of the leaders in the free-to-play MMO market. The company released over 15 titles gaining millions of fans worldwide.
- Recruitment of participants
- Games User Research (GUR)
- Focus Group
Project in numbers
How we approached the challenge
We began the project with meetings with Wargaming, during which we discussed in detail key issues related to the project.
- Research methodology
- Research sample
- Equipment requirements
- Security and confidentiality related issues
Conducting research on such a big sample required organising appropriate space, especially during the COVID-19 pandemic. Eventually we managed to prepare 4 dedicated testing rooms and 25 very efficient gaming stations. The entire research has been live streamed for the client, who had a preview of screens and audio from all research computers and was able to see the entire rooms and hear the sounds.
- 25 gaming stations setup
- Video streaming
- 4 testing rooms
We conducted playtests on 132 players within 2 weeks. In order to help respondents take part in the research, test sessions took place in the afternoon. Prior to joining the playtest, each person was obligated to sign a NDA. Respondents left their mobile phones in specially prepared containers, so as to take additional care of the security.
- Playtest followed by focus groups
- 25 gamers playing at once
- 132 gamers in total
- Confidentiality as a critical issue
Our client prepared a list of over 100 hypothesis, which they wanted to check during the project. Analyzing the data, we verified each of the assumptions in the division into 3 groups of respondents.
- 100 hypothesis to be verified
The final report was developed according to the client’s guidelines, so that they could easily compare the results with data gathered beforehand. We focused on identifying recommendations, the implementation of which will help eliminate the problems encountered during the research.
- Report with recommendations
- Video clips with the most interesting observations
- Report presentation & online workshops with the Client