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Client: Kruk

A debt management platform

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As part of a project for KRUK, we built an online platform for self-service debt repayment. The aim of the work was to create a tool that would attract more debtors and make it easier for them to repay their debts. Based on an iterative design process, reinforced by user research in 2 countries, the platform was created, which translated into greater results than initially expected.


Debt service

Our role
  • UX Training
  • Benchmarking
  • Implementation support
  • Graphic design
  • UI design
  • Iterative design
  • User testing
  • Business process modeling


How to motivate users to enter into settlement and repay their debts?

The main challenge of the project was to create a concept of an online tool together with UX research for the platform, which would allow to attract more debtors and make it easier to pay off their debts.



How to achieve high user satisfaction and meet business goals?

The work resulted in a user-friendly customer self-service platform, allowing customers to repay their debts independently and easily. During the project we used a number of tools, including benchmarking, UX research, business process modeling, UX design and graphic design. The client received implementation support and further development of the application. At the same time, the employees underwent UX-PM Level 1 training, thanks to which they acquired greater UX skills. The introduced solutions translated into the realization of business goals to a greater extent than initially assumed, which is confirmed by high user satisfaction.

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3.1 million PLN worth
of agreements concluded
during the first 6 months
of operation (+200%)

The quality of the developed solution resulted in achieving the business objectives in a scope greater than initially assumed.

Marta Adamczak

eCommerce Department Manager, KRUK S.A.

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